Being "ethical" hasn't always been easy in the jewellery industry, which has historically been fraught with ethical problems. However, with a combination of lobbying by concerned organisations like us and pressure from customers who genuinely want more ethical options, things are changing.
The advent of certified Fairtrade Gold and the work that the Responsible Jewellery Council and others are doing have pushed producers to take more responsibility for their actions. It's an exciting time and we are actively involved in helping to make that change.
We were the first jeweller in the world to be both licensed to sell Fairtrade gold and audited by the Responsible Jewellery Council.
We spend a lot of time and energy finding the most responsible source for our materials, whilst making sure that we never compromise on quality. If the perfect jewellery for you is one that has impeccable ethical credentials then we can make sure that we provide exactly that. Doing the right thing and making a difference is all about having the knowledge to get behind the headlines of what is actually happening on the ground, and we'd love to talk to you about it if you'd like to know more.
Alice talks about the development of the natural vs. synthetic diamonds debate and where we're at now.
Senior Designer and Ethics Ambassador Alice discusses the importance of responsible consumption and production in the jewellery industry.
Alice, our resident ethics specialist, walks you through our Fairtrade journey and the future to come